Lotte Mart 11 năm ‘gồng lỗ’ hàng triệu USD, E-mart bán mình, GS25 chưa tìm ra hướng đi

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Tờ KoreaTimes nhận định, các gã khổng lồ bán lẻ của Hàn Quốc như Lotte Shopping, Shinsegae và GS Retail đã có kết quả kinh doanh kém hiệu quả tại các thị trường Đông Nam Á trong quý 3 năm nay. Do vậy, dường như các công ty này đều đang thay đổi chiến lược kinh doanh toàn cầu và chuyển hướng sang thị trường Mỹ.

</p> <p>Thương hiệu siêu thị Lotte Mart của Lotte Shopping đã ghi nhận khoản lỗ tương ứng 2 tỷ won (1,69 triệu USD) tại Việt Nam và mức lỗ tại Indonesia là 4 tỷ won (3,38 triệu USD). Lotte đang vận hành 49 cửa hàng ở Indonesia và 14 cửa hàng ở Việt Nam – tức là số lượng khá nhiều nhưng doanh số đang giảm dần. Doanh thu lũy kế từ tháng 1 đến tháng 9 năm nay của Lotte Mart đạt 911 tỷ won, giảm 13% so với cùng kỳ năm ngoái.</p> <p>Trong khi đó, E-mart của Shinsegae, nhà bán lẻ lớn nhất Hàn Quốc đã gia nhập thị trường Việt Nam vào tháng 12/2015 nhưng không mở rộng được. Việc tiếp tục cố gắng mở thêm siêu thị nhưng bất thành khiến E-mart quyết định bán cổ phần chi nhánh của mình cho THACO Group và chỉ nhận phí theo hợp đồng nhượng quyền chính. Tập đoàn THACO đã thành lập liên doanh với Shinsegae để giới thiệu chuỗi cửa hàng E-mart khi mới vào thị trường Việt Nam.</p> <p>Sau khi chuyển hoạt động kinh doanh tại Việt Nam thành một hệ thống nhượng quyền, E-mart đã hướng mắt sang thị trường Mỹ.</p> <p>“Chúng tôi sẽ củng cố hoạt động kinh doanh của mình tại Mỹ với các siêu thị địa phương mà chúng tôi đã tiếp quản. Ở đó ít quy định hơn và khách hàng địa phương có sức mua cao hơn”, một quan chức của E-mart cho biết.</p> <p>E-mart hiện đang vận hành 51 cửa hàng tại Mỹ và sẽ mở thêm 10 cửa hàng nữa vào năm 2022. Phó Chủ tịch Shinsegae Chung Yong-jin đã đến thăm Mỹ gần đây cùng với Giám đốc điều hành E-mart Kang Heui-seok để kiểm tra hoạt động bán lẻ.</p> <p>Hiệu suất hoạt động của E-mart tại Mỹ đang được cải thiện. Công ty con tại Mỹ là PK Retail Holdings đã có lãi trong quý 3 năm nay ở mức đạt 5,3 tỷ won. Trong quý 3 năm ngoái, công ty đã đánh dấu khoản lỗ hoạt động 1,2 tỷ won.</p> <p>GS Retail, một gã khổng lồ bán lẻ khác đang điều hành GS25 là một trong những thương hiệu cửa hàng tiện lợi hàng đầu. Họ đã gia nhập thị trường Mông Cổ vào tháng 9 năm ngoái bằng cách ký hợp đồng nhượng quyền chính thức với công ty địa phương Shunkhlai Group.</p> <p>Công ty này gia nhập thị trường Việt Nam bằng cách liên doanh với một công ty trong nước vào năm 2018 nhưng không thu được lợi nhuận. Khoản lỗ ròng của liên doanh không ngừng tăng lên, từ 2 tỷ won vào 3 năm trước lên 6 tỷ won hiện nay.</p> <p>Sau khi rút ra bài học kinh nghiệm tại quốc gia Đông Nam Á, GS Retail chỉ đang tìm cách thành lập các doanh nghiệp nhượng quyền chính, bao gồm cả một hợp đồng mới tại Malaysia. Tuy nhiên họ vẫn chưa tìm được đối tác kinh doanh phù hợp.</p> <p><i>Nguồn: KoreaTimes</i></p> <p></span></p> <p class="author">Theo Phương Linh</p> <p class="source" data-field="source">Doanh nghiệp và tiếp thị</p> </p></div> <p><script> !function (f, b, e, v, n, t, s) if (f.fbq) return; n = f.fbq = function () n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments) ; if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement(e); t.async = !0; t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s) (window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '2093972577434464'); fbq('track', 'PageView'); </script><br /> Nguồn: https://cafef.vn/that-bai-tham-hai-cua-cac-ga-khong-lo-ban-le-han-quoc-o-viet-nam-lotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di-20211118155921718.chn</p> </div> </div> <div class="jeg_share_bottom_container"><div class="jeg_share_button share-bottom clearfix"> <div class="jeg_sharelist"> <a href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Fdoanhnhanvietnam.vn%2Flotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di.html" rel='nofollow' class="jeg_btn-facebook expanded"><i class="fa fa-facebook-official"></i><span>Share<span class="count">296</span></span></a><a href="https://twitter.com/intent/tweet?text=Lotte+Mart+11+n%C4%83m+%E2%80%98g%E1%BB%93ng+l%E1%BB%97%E2%80%99+h%C3%A0ng+tri%E1%BB%87u+USD%2C+E-mart+b%C3%A1n+m%C3%ACnh%2C+GS25+ch%C6%B0a+t%C3%ACm+ra+h%C6%B0%E1%BB%9Bng+%C4%91i+via+%40jegtheme&url=https%3A%2F%2Fdoanhnhanvietnam.vn%2Flotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di.html" rel='nofollow' class="jeg_btn-twitter expanded"><i class="fa fa-twitter"></i><span>Tweet<span class="count">185</span></span></a><a href="https://plus.google.com/share?url=https%3A%2F%2Fdoanhnhanvietnam.vn%2Flotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di.html" rel='nofollow' class="jeg_btn-google-plus removed expanded"><i class="fa fa-google-plus"></i><span>Share<span class="count">74</span></span></a> <div class="share-secondary"> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fdoanhnhanvietnam.vn%2Flotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di.html&title=Lotte+Mart+11+n%C4%83m+%E2%80%98g%E1%BB%93ng+l%E1%BB%97%E2%80%99+h%C3%A0ng+tri%E1%BB%87u+USD%2C+E-mart+b%C3%A1n+m%C3%ACnh%2C+GS25+ch%C6%B0a+t%C3%ACm+ra+h%C6%B0%E1%BB%9Bng+%C4%91i" rel='nofollow' class="jeg_btn-linkedin "><i class="fa fa-linkedin"></i></a><a href="https://www.pinterest.com/pin/create/bookmarklet/?pinFave=1&url=https%3A%2F%2Fdoanhnhanvietnam.vn%2Flotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di.html&media=https://doanhnhanvietnam.vn/wp-content/uploads/2021/11/photo1637225851354-16372258515141505211866.jpg&description=Lotte+Mart+11+n%C4%83m+%E2%80%98g%E1%BB%93ng+l%E1%BB%97%E2%80%99+h%C3%A0ng+tri%E1%BB%87u+USD%2C+E-mart+b%C3%A1n+m%C3%ACnh%2C+GS25+ch%C6%B0a+t%C3%ACm+ra+h%C6%B0%E1%BB%9Bng+%C4%91i" rel='nofollow' class="jeg_btn-pinterest "><i class="fa fa-pinterest"></i></a> </div> <a href="#" class="jeg_btn-toggle"><i class="fa fa-share"></i></a> </div> </div></div> <div class="jeg_ad jeg_article jnews_content_bottom_ads "><div class='ads-wrapper '></div></div><div class="jnews_prev_next_container"></div><div class="jnews_author_box_container "> <div class="jeg_authorbox"> <div class="jeg_author_image"> <img alt='doanhnhanvietnam.vn' src='https://secure.gravatar.com/avatar/90c1ed3e1f15225551f9fd17f6a1219c?s=80&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/90c1ed3e1f15225551f9fd17f6a1219c?s=160&d=mm&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="jeg_author_content"> <h3 class="jeg_author_name"> <a href="https://doanhnhanvietnam.vn/author/doanhnhanvietnam-vn"> doanhnhanvietnam.vn </a> </h3> <p class="jeg_author_desc"> Bạn đang đọc bài trên diễn đàn Doanhnhanvietnam.vn . 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Do v\u1eady, d\u01b0\u1eddng nh\u01b0 c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u1ec1u \u0111ang thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u v\u00e0 chuy\u1ec3n h\u01b0\u1edbng sang th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/p><title\/><p>Th\u01b0\u01a1ng hi\u1ec7u si\u00eau th\u1ecb Lotte Mart c\u1ee7a Lotte Shopping \u0111\u00e3 ghi nh\u1eadn kho\u1ea3n l\u1ed7 t\u01b0\u01a1ng \u1ee9ng 2 t\u1ef7 won (1,69 tri\u1ec7u USD) t\u1ea1i Vi\u1ec7t Nam v\u00e0 m\u1ee9c l\u1ed7 t\u1ea1i Indonesia l\u00e0 4 t\u1ef7 won (3,38 tri\u1ec7u USD). Lotte \u0111ang v\u1eadn h\u00e0nh 49 c\u1eeda h\u00e0ng \u1edf Indonesia v\u00e0 14 c\u1eeda h\u00e0ng \u1edf Vi\u1ec7t Nam - t\u1ee9c l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1 nhi\u1ec1u nh\u01b0ng doanh s\u1ed1 \u0111ang gi\u1ea3m d\u1ea7n. Doanh thu l\u0169y k\u1ebf t\u1eeb th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 9 n\u0103m nay c\u1ee7a Lotte Mart \u0111\u1ea1t 911 t\u1ef7 won, gi\u1ea3m 13% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p><p>Trong khi \u0111\u00f3, E-mart c\u1ee7a Shinsegae, nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t H\u00e0n Qu\u1ed1c \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0o th\u00e1ng 12\/2015 nh\u01b0ng kh\u00f4ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c. Vi\u1ec7c ti\u1ebfp t\u1ee5c c\u1ed1 g\u1eafng m\u1edf th\u00eam si\u00eau th\u1ecb nh\u01b0ng b\u1ea5t th\u00e0nh khi\u1ebfn E-mart quy\u1ebft \u0111\u1ecbnh b\u00e1n c\u1ed5 ph\u1ea7n chi nh\u00e1nh c\u1ee7a m\u00ecnh cho THACO Group v\u00e0 ch\u1ec9 nh\u1eadn ph\u00ed theo h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh. T\u1eadp \u0111o\u00e0n THACO \u0111\u00e3 th\u00e0nh l\u1eadp li\u00ean doanh v\u1edbi Shinsegae \u0111\u1ec3 gi\u1edbi thi\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng E-mart khi m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p><p>Sau khi chuy\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n, E-mart \u0111\u00e3 h\u01b0\u1edbng m\u1eaft sang th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/p><p>\"Ch\u00fang t\u00f4i s\u1ebd c\u1ee7ng c\u1ed1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh t\u1ea1i M\u1ef9 v\u1edbi c\u00e1c si\u00eau th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfp qu\u1ea3n. \u1ede \u0111\u00f3 \u00edt quy \u0111\u1ecbnh h\u01a1n v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 s\u1ee9c mua cao h\u01a1n\", m\u1ed9t quan ch\u1ee9c c\u1ee7a E-mart cho bi\u1ebft.<\/p><p>E-mart hi\u1ec7n \u0111ang v\u1eadn h\u00e0nh 51 c\u1eeda h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 s\u1ebd m\u1edf th\u00eam 10 c\u1eeda h\u00e0ng n\u1eefa v\u00e0o n\u0103m 2022. Ph\u00f3 Ch\u1ee7 t\u1ecbch Shinsegae Chung Yong-jin \u0111\u00e3 \u0111\u1ebfn th\u0103m M\u1ef9 g\u1ea7n \u0111\u00e2y c\u00f9ng v\u1edbi Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh E-mart Kang Heui-seok \u0111\u1ec3 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb.<\/p><p>Hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a E-mart t\u1ea1i M\u1ef9 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. C\u00f4ng ty con t\u1ea1i M\u1ef9 l\u00e0 PK Retail Holdings \u0111\u00e3 c\u00f3 l\u00e3i trong qu\u00fd 3 n\u0103m nay \u1edf m\u1ee9c \u0111\u1ea1t 5,3 t\u1ef7 won. Trong qu\u00fd 3 n\u0103m ngo\u00e1i, c\u00f4ng ty \u0111\u00e3 \u0111\u00e1nh d\u1ea5u kho\u1ea3n l\u1ed7 ho\u1ea1t \u0111\u1ed9ng 1,2 t\u1ef7 won.<\/p><p>GS Retail, m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb kh\u00e1c \u0111ang \u0111i\u1ec1u h\u00e0nh GS25 l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i h\u00e0ng \u0111\u1ea7u. H\u1ecd \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng M\u00f4ng C\u1ed5 v\u00e0o th\u00e1ng 9 n\u0103m ngo\u00e1i b\u1eb1ng c\u00e1ch k\u00fd h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh th\u1ee9c v\u1edbi c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng Shunkhlai Group.<\/p><p>C\u00f4ng ty n\u00e0y gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam b\u1eb1ng c\u00e1ch li\u00ean doanh v\u1edbi m\u1ed9t c\u00f4ng ty trong n\u01b0\u1edbc v\u00e0o n\u0103m 2018 nh\u01b0ng kh\u00f4ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. Kho\u1ea3n l\u1ed7 r\u00f2ng c\u1ee7a li\u00ean doanh kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean, t\u1eeb 2 t\u1ef7 won v\u00e0o 3 n\u0103m tr\u01b0\u1edbc l\u00ean 6 t\u1ef7 won hi\u1ec7n nay.<\/p><p>Sau khi r\u00fat ra b\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1ea1i qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1, GS Retail ch\u1ec9 \u0111ang t\u00ecm c\u00e1ch th\u00e0nh l\u1eadp c\u00e1c doanh nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh, bao g\u1ed3m c\u1ea3 m\u1ed9t h\u1ee3p \u0111\u1ed3ng m\u1edbi t\u1ea1i Malaysia. Tuy nhi\u00ean h\u1ecd v\u1eabn ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c kinh doanh ph\u00f9 h\u1ee3p.<\/p><p><i>Ngu\u1ed3n: KoreaTimes<\/i><\/p><\/span>\n <p class=\"author\">Theo Ph\u01b0\u01a1ng Linh<\/p>\n <p class=\"source\" data-field=\"source\">Doanh nghi\u1ec7p v\u00e0 ti\u1ebfp th\u1ecb<\/p>\n <\/div><script>\r\n !function (f, b, e, v, n, t, s) \r\n if (f.fbq) return; n = f.fbq = function () \r\n n.callMethod ?\r\n n.callMethod.apply(n, arguments) : n.queue.push(arguments)\r\n ;\r\n if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0';\r\n n.queue = []; t = b.createElement(e); t.async = !0;\r\n t.src = v; s = b.getElementsByTagName(e)[0];\r\n s.parentNode.insertBefore(t, s)\r\n (window, document, 'script',\r\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\n fbq('init', '2093972577434464');\r\n fbq('track', 'PageView');\r\n <\/script>\r\nNgu\u1ed3n: https:\/\/cafef.vn\/that-bai-tham-hai-cua-cac-ga-khong-lo-ban-le-han-quoc-o-viet-nam-lotte-mart-11-nam-gong-lo-hang-trieu-usd-e-mart-ban-minh-gs25-chua-tim-ra-huong-di-20211118155921718.chn","author":{"@type":"Person","name":"doanhnhanvietnam.vn","url":"https:\/\/doanhnhanvietnam.vn\/author\/doanhnhanvietnam-vn"},"articleSection":["Doanh nghi\u1ec7p Vi\u1ec7t Nam"],"image":{"@type":"ImageObject","url":"https:\/\/doanhnhanvietnam.vn\/wp-content\/uploads\/2021\/11\/photo1637225851354-16372258515141505211866.jpg","width":600,"height":315},"publisher":{"@type":"Organization","name":"Doanh nh\u00e2n Vi\u1ec7t Nam","url":"https:\/\/doanhnhanvietnam.vn","logo":{"@type":"ImageObject","url":"https:\/\/doanhnhanvietnam.vn\/wp-content\/uploads\/2021\/02\/logo-doanhnhanvietnam.vn_.png"},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"Lotte Mart 11 n\u0103m ‘g\u1ed3ng l\u1ed7’ h\u00e0ng tri\u1ec7u USD, E-mart b\u00e1n m\u00ecnh, GS25 ch\u01b0a t\u00ecm ra h\u01b0\u1edbng \u0111i","published":"2021-11-18 15:12:03","updated":"2021-11-18 15:12:03"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/doanhnhanvietnam.vn","name":"Trang ch\u1ee7"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/doanhnhanvietnam.vn\/doanh-nghiep","name":"Doanh nghi\u1ec7p Vi\u1ec7t Nam"}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/doanhnhanvietnam.vn","name":"Trang ch\u1ee7"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/doanhnhanvietnam.vn\/doanh-nghiep","name":"Doanh nghi\u1ec7p Vi\u1ec7t Nam"}}]}</script> <script> var sdruqw=function(a){"use strict";return{init:function(){0==sdruqw.ads_state()&&sdruqw.blocked_ads_fallback()},ads_state:function(){return void 0!==window.better_ads_adblock},blocked_ads_fallback:function(){var e=[];a(".sdruqw-container").each(function(){if("image"==a(this).data("type"))return 0;e.push({element_id:a(this).attr("id"),ad_id:a(this).data("adid")})}),e.length<1||jQuery.ajax({url:'https://doanhnhanvietnam.vn/wp-admin/admin-ajax.php',type:"POST",data:{action:"better_ads_manager_blocked_fallback",ads:e},success:function(e){var t=JSON.parse(e);a.each(t.ads,function(e,t){a("#"+t.element_id).html(t.code)})}})}}}(jQuery);jQuery(document).ready(function(){sdruqw.init()}); </script> </body> </html>